AxeCrafted Blog

Wandering thoughts from a wandering mind.

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Why I Write

Posted on January 21st, 2025

"Long ago", in the "early days of the internet", it was very common for real people to maintain personal blogs, often with extremely niche content – or even communities (forums) that revolved around specific themes and discussions. Especially with the increasing relevance of search engines like Google and the growth of revenue from digital channels as a whole, interesting pages written by passionate individuals gave way to texts produced by "SEO analysts" – created to rank in searches and monetize content. It's part of the game.

Recently, one of the still strong communities with real people also declined (goodbye StackOverflow) as people migrated to GenAI systems (which might offer more direct answers without the slight dose of sarcasm and toxicity found on those platforms).

The path seems clear: the "internet" is becoming increasingly corporate, with more content focused on generating $$$ and less content created by humans (passionate individuals).

But what to do? A quote from the film adaptation of The Lord of the Rings comes to mind: "Even the smallest person can change the course of the future." So, I decided to plant a small seed amidst these stormy winds – a place where I write about problems and topics that interest me – without the pressure to monetize my content or even to be correct – exploration for the simple pleasure of exploring.

Welcome to my blog, and I hope you enjoy it.

Thoughts Under The Axe...

Posted on October 27th, 2024

Hi, I’m Leonardo Machado, a curious mind with a passion for exploring life’s many facets. Originally from the charming state of Minas Gerais and now residing in the bustling city of São Paulo, I’ve found my calling in the world of data. By day, I work with data—finding meaningful patterns, crafting insights, and helping others understand the stories hidden in numbers. I believe data has the power to reveal new perspectives and empower better choices.

My academic background is rooted in Physics, where I found not only equations but also an endless source of wonder for how the universe works. This curiosity extends beyond my career—I love to dive into new topics, whether it's history, the intricacies of language, or stories from different cultures.

AxeCrafted is my space to share the thoughts that often wander through my mind. Here, you’ll find musings inspired by my daily experiences, reflections on topics that intrigue me, and explorations driven by my curiosity. Whether I’m writing about the intersection of science and storytelling, a particularly great whisky I’ve tried, or just sharing a glimpse into life’s little wonders, I craft these words with the hope that they resonate with you.

When I’m not working or writing, you can find me brewing a fresh cup of coffee, cooking something new in the kitchen, or exploring São Paulo’s multicultural scene. I also have a soft spot for cats—they always seem to know when it’s time for a good nap. Thanks for joining me on this journey; I hope you enjoy these crafted thoughts as much as I enjoy sharing them.

Photo of Leonardo Machado

Leonardo Machado

Some guy from Brazil. Loves his wife, cats, coffee, and data. Often found trying to make sense of numbers or cooking something questionable.